It's simply called the Ford Pride Bronco, but the color scheme is clearly a continuation of the Ranger Raptor from 2021.
This year's tribute to LGBTQ+ inclusion doesn't have quite as provocative a name. Is this the start of an annual tradition? This year, it's a new Ford Bronco Wildtrak 2-door and it wears the same rainbow and glitter gold livery as last year's 'Very Gay Raptor' built in response to an internet troll. For the second year in a row, Ford has supported Pride Month with a custom vehicle.